Ricardo Semler the author of this book has narrated his story of raising the Semco with his father. This story would appeal to the people who have interest in starting their own business or already established themselves.
Semco is a Brazilian company, founded by Alexander Semler. Ricardo Semler is the son who took the charge of the company. Semco was a family company. The unique thing about Semco was the way it would function.
Firstly, the employees had flexible working time and could make their own goals and mitigate with their managers. Secondly, no walls in the office. Openly communicate with other employees. All the staff was taught how to read the balance sheet etc. Semco had an open office structure with a hierarchy.
Throughout the journey, Semco faced a lot of challenges which included sacking some of their top-notch managers etc. Some of these managers transferred back to Semco after working for some other company in Brazil itself.
The lessons that we learned from Maverick is to face the challenges that come your way, respect your family, create an institution where individual development, organizational development, and societal development could be consummated.
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