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Showing posts from February, 2021

Are Instagram influencers really influencing people to shop?

  All hail the age of Instagram influencers. Everyone seems to have become an influencer or blogger as their hobby and then there are some who are influencers for a living. They play a pivotal role in be in the game and keep up with all the new trends.   Do you know what is an influencer defined as?   The definition that you get on Google:   A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.     In simpler terms, describing an influencer as someone who has:   The power to help people make a purchase decision as per the influence of the influencers who have the authority and can provide knowledge of the product or service. Engage in a particular niche and has growing followers and engagement with people with same interests and needs as per the niche. From the above points, one can understand that influencers have positively turned o