Thought Process Lab (TPL)

Thermo-chromic blow drying brushes are not new to the market. These brushes are being sold in the market as a hair care product that actually prevents hair damage. Why AT brand and not any other brand? Because AT brand has an improved version of these blow drying brushes that would be appealing to every buyer. So about the AT brand, it has originated in England. Specializes in premium styling tools and accessories. Their forte is hair care products. This brand has been successful in having overwhelmed and satisfied customers and has been able to make their consumers into repeat customers in a short span of time. Their products have guaranteed results, long lifespan and have been user-friendly. The products are easy to use by the customers, hence AT has been successful. Their objective is to provide the best quality hair care products and at affordable rates. About the thermo-chromic blow drying brushes, they are heat sensitive i.e. the color changes as and when the heat fluctuate

Ricardo Semler the author of this book has narrated his story of raising the Semco with his father. This story would appeal to the people who have interest in starting their own business or already established themselves. Semco is a Brazilian company, founded by Alexander Semler. Ricardo Semler is the son who took the charge of the company. Semco was a family company. The unique thing about Semco was the way it would function. Firstly, the employees had flexible working time and could make their own goals and mitigate with their managers. Secondly, no walls in the office. Openly communicate with other employees. All the staff was taught how to read the balance sheet etc. Semco had an open office structure with a hierarchy. Throughout the journey, Semco faced a lot of challenges which included sacking some of their top-notch managers etc. Some of these managers transferred back to Semco after working for some other company in Brazil itself. The lessons that we learned from M