Are Instagram influencers really influencing people to shop?

 

All hail the age of Instagram influencers. Everyone seems to have become an influencer or blogger as their hobby and then there are some who are influencers for a living. They play a pivotal role in be in the game and keep up with all the new trends.

 

Do you know what is an influencer defined as?

 

The definition that you get on Google:

 

A person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media.

 

 

In simpler terms, describing an influencer as someone who has:

 

1. The power to help people make a purchase decision as per the influence of the influencers who have the authority and can provide knowledge of the product or service.
2. Engage in a particular niche and has growing followers and engagement with people with same interests and needs as per the niche.
   
   
   

From the above points, one can understand that influencers have positively turned out to be social assets for a brand or company or organization.

 

 

Instagram is one such social media platform that has been fast-growing and an important part of the daily life of everyone. But do you think it is being used the right way? YES!

 

All About Influencing

 

Everyone has a presence on Instagram - from individuals to brands and now even influencers. Influencers present on any social media platforms have made their mark in their particular niche viz. Food, Fashion, Lifestyle, Interiors and so much more. If you are active on Instagram and follow any influencer, you will see their regular posts.

 

Influencers can be further distinguished as per:

-          Follower numbers

-          Types of content, and

-          Level of influence

 

Influencer collaborates with brands (either on barter or paid), create content and interact with the audiences on daily basis. This has given rise to Influencer Marketing that helps a customer to make an informed decision through the experience of another person (influencer) on basis of their expertise, popularity, or reputation.

 

Influencer marketing has been steadily growing and also makes the highest share of marketing. It is a modern concept that accelerates digital evolution bringing a whole new outlook for brands and customer relationships. Many brands are turning towards influencers (be it mega, micro or nano influencers) to market their products or services.

 

Who to choose?

 

-          Mega-influencers: These are the social superstars also called celebrities with more than a million followers.

-          Macro-influencers: Influencers within the range of 1,00,000 and 1 million followers

-          Micro-influencers: The influencers that have followers within the range of  1,000 and 1,00,000 followers. Their following may be less but they are authentic and also able to help the brand reach a very particular niche.

-          Nano-influencers: Less than 1,000 followers who have enormous influence with a comparatively narrow niche.

 

Choose your influencer wisely as per your campaign to get the right goals satisfied. At all levels, each influencer has the capacity to reach a particular audience and can only positively impact your business with driving sales.

 

Influencers are surely influencing people to SHOP! You might think about how is it possible?

 

With the onset of the pandemic, many brands are looking towards influencers to market their products. If it is a fashion influencer, brands send across their products like apparel, bags, etc. these influencers take lifestyle shots with the products sent across by the brand.

 

The main focus of the shoots is to highlight the product, talk about the USP and spread brand awareness. The shoots are in form of photographs or videos that the influencer uploads which is seen by the influencer’s followers. Wouldn’t you as a brand like to see your product being highlighted?

 

This gives your brand a reach that would not have been possible a few years back. The same influencers can keep using your product and give a brand due credits, helping the brand grow leaps and bounds. The content posted by influencers can be used as a post on your brand page as well. The stories and post have a low life span but they can influence a potential customer with a look. With the brand, the influencers also get a chance to reach out to a newer audience all thanks to you. It a give and take here.

 

What can you achieve from it?

 

-          Brand Awareness

-          Build Trust

-          Reach your niche or target audience

-          Loyal Customers

-          Buyer’s Prospect

-          Bring out your brand message

-          Create Impact

 

Are you keeping up the influencer trend for your product or service?

 

If not, you need to consider it. Business across the globe are able to turn gain return on investments by investing in influencers.

 

Here are some facts about influencer marketing, that can easily tell you why:

-          70% of the teenagers trust influencers more than celebrities

-          49% of influencer recommendations are considered

-          Influencer marketing has a 70% share in what drives business

-          74% of customers turn to social media to make their online purchase

-          6 in 10 people will turn towards an influencer to check if a brand is trustworthy

 

 

Social media is a vast broad concept and influencer marketing is one such part of it that can top into human needs. It opens up a new prospect for marketing, a powerful and effective way to reach out to potential prospect customers and increase website traffic.

 

So are you ready to grow, promote and alleviate your brand experience with influencers?